For Marketing Leaders
Enterprise buyers are found, researched and approached with something to say, not scraped. Prospecting that qualifies every company it discovers, multi-channel campaigns sent from AnyCRM itself, and the Unibox where every reply lands with its own summary and a draft ready to review.
Prospecting run
ICP: mid-market logistics, US · scoring live
Northsky Logistics
QualifiedCaldwick Group
QualifiedVantorre Foods
ReviewPierlow & Co
Excluded18-page deep research and GTM report ready for Northsky
A runnable walkthrough for marketing leaders: a film. An enterprise ICP goes in, companies are scored and researched, four drafts become a two-channel sequence, and what comes back is a named person asking for Thursday.
Every figure is sample data. Nothing here is connected to a live account.
Prospecting
Sample dataOpen
AnyCRM. Prospecting.
ICP
A run starts from one of five sources: a client you serve, pasted companies, people, ICP filters or a file. This one uses ICP filters, typed as one line: logistics and travel, customer ops over 200 seats, US and EU. The seeds classify as the words land: industry, size, region.
Scored
Seeds, discovery, scoring and research all finish. Caldwick Group 88 qualified, Northsky Logistics 84 qualified, Vantorre Foods 51 review, Pierlow & Co 29 excluded. 142 discovered, 38 qualified.
Pack
An 18 page deep research and GTM report assembles: company and market 6 pages, buying signals 4, decision-makers 3, reviews and sentiment 5. 500 reviews read, in any language.
Drafts
Four outreach drafts for Tobias Lenz, Head of Operations: handover risk, second US region, peak season cover, what reviewers say. The first is taken.
Sequence
One sequence, two channels, sent from AnyCRM: Email 1 today, wait 2 days in recipient local time, LinkedIn touch on day 2, and if they reply it stops for that contact.
Preview
Every contact previewed before anything sends. Dana Okafor resolved, Tobias Lenz resolved with Chicago filled in, Ines Duarte held back in amber: no HQ city on this contact.
Launch
Recipient local timezone, an 08:00 to 16:00 weekday window, 40 a day. 37 sent. 1 held back. Nothing left AnyCRM with a merge field still open in it.
Unibox
Tobias Lenz replied, and the sequence stopped for him. The thread summarised itself, the responder was enriched with bio, signals and phone, and the reply was drafted ready to review.
Reply. The peak.
Tobias Lenz, Head of Operations at Caldwick Group, 2m: “Can you walk us through the handover piece? Thursday or Friday works.” Asks how the handover works, free Thursday or Friday, contract runs to March. Sequence stopped, responder enriched, reply drafted.
Wrap
Campaign: 37 sent, 9 replies, 1 held back, 0 bounced. Lead funnel: 38 target, 9 lead, 2 contact.
Close
One line of ICP. One named person answering. 38 companies found and scored, an 18 page pack that read 500 reviews in any language, four drafts for the decision-maker, email and LinkedIn in one sequence, and the one contact missing a field held back.
The problem
“We hand sales a list. Sales says none of it is enterprise.”
The solution
Start from a client you already serve, a pasted list, your ICP, or a file. Prospecting scores every company it discovers against your ICP and says why it qualified. Each one comes with a research pack, including an 18-page company deep research and GTM report, and four ready outreach drafts per decision-maker found.
The problem
“I run campaigns in one tool and guess at which logos they opened in another.”
The solution
Campaigns are sent from AnyCRM itself, across email and LinkedIn in the same sequence. Per-send counts, campaign analytics and lead funnel reporting sit on the same records as the pipeline they create.
The problem
“A reply comes in and nothing happens for two days.”
The solution
Replies, bounces and opt-outs land in the Unibox with automatic color-coded thread summaries. AnyCRM drafts the reply for you to review, enriches the contact who responded, and stops that contact's sequence on its own.
The Unibox collects what comes back. Threads summarize themselves, the responder is enriched with bio, signals and phone, and a reply stops that contact's sequence so nobody gets a follow-up they already answered.
Unibox
Replies, bounces and opt-outs in one place
Email 1 sent
Day 0
LinkedIn touch
Day 2
Email 2
Day 5 · stopped
Tobias Lenz
2mThanks for the note. We are looking at this for Q1, though our current contract runs to March.
Drafted reply
Review before sendingThursday works. I will keep it to twenty minutes and cover onboarding for a 40-seat team, plus what a March start would look like.
Digital Business Cards share by link, QR or NFC and scan badges at the booth. Per-event reporting follows the scans into the funnel, so the question after the show is answered from the CRM.
Business Cards
Link, QR and NFC · badge scanning
| Event | Scans | Leads | Pipeline |
|---|---|---|---|
| SaaStr Annual | 214 | 61 | $184k |
| LogiCon West | 96 | 28 | $72k |
What you will use first
Where this role lives in the deal
Highlighted stages are where this role's use cases sit.
Find
Name an account you run, and the run goes looking for more of them.
Find
What a prospect's own customers complain about, read from public reviews.
Find
The same review data, read for what the current vendor fails at.
Win
Generated per prospect from the record, and tracked as activities.
Win
Email and LinkedIn in one sequence, with replies read and drafted for you.
Full deal intelligence from day one. No credit card required.