Use case · Voice-of-customer report
Read what their customers
already told the internet
Start from a client you already serve, find the companies that look like them, and read what their customers say in public. Themes with counts, quoted lines, and the service line of yours that answers each one.
- Up to 500 reviews, read
- Themes mapped to your service lines
- A deck and an email, written
Prospecting
Sample dataOpen
AnyCRM. Prospecting.
Start from
Five ways to start a run: like a client you serve, pasted companies, people, ICP filters or a file. This one starts from Merrivale Support, a client you already serve.
Lookalikes
Kestrel Airways 91, travel with support in six languages around the clock. Halden Rail 83. Brightmoor Retail 64. Kestrel opens.
The reading
Trustpilot, BBB, Reddit, the app stores and Yelp, up to 500 reviews for this report, in any language, with sentiment counted in code.
Themes
Hold times in peak, 184 mentions: “Forty minutes on hold to change one flight.” Repeating yourself, 121 mentions. Refund status, 96 mentions. Each mapped to the service line that answers it.
Readiness
AI readiness 78, digital transformation 74, growth 69, compliance 41. AI Readiness Score 74 and trending up, champion Nadia Okonjo, VP Customer Experience.
Risk
Compliance reads 41 and the voice wedge runs straight through it: recordings, retention and a security review on a company with no published security posture.
Your call
Three moves: lead with the back-office wedge, take it to the COO instead of the CX lead, or hold until a hiring or outage trigger fires.
Resolved
The wedge moves to refund status and case continuity, voice overflow moves to phase two, and the deck, email and brief are rewritten around it.
Deliverables
Report PDF, review analysis workbook, a personalized deck, the first outreach email to Nadia Okonjo, and a read-only link, all filed on the account.
Close
You walk in knowing what their customers are angry about.
Kestrel Airways, found by looking like Merrivale Support, a client you already serve, with Nadia Okonjo running customer experience.
How it works
Four steps, and none of them is typing.
- 1
Start from a client you serve.
Prospecting
Sample- Lookalike source
Merrivale Support
A client you already serve, three years
Five sources on one screen. The run learns the shape from the account you already serve well.
Five sources sit on one screen: a lookalike, pasted companies, people, ICP filters or a file. Naming an account you already run is the one a BPO always has, and the run goes looking for more of them.
- 2
The run does the reading.
Kestrel Airways
SamplePublic reviews read at volume: themes with counts, the customer lines behind each, and the service line of yours that answers it.
Themes mapped to your service linesReadiness read across six lensesPublic reviews across Trustpilot, BBB, Reddit, the app stores and more, up to 500 for a report, in any language, with sentiment counted in code rather than estimated. Themes come back with counts and with the lines customers actually wrote.
- 3
A lens undercuts the wedge.
Kestrel Airways
SampleCompliance reads 41, and your voice wedge runs straight through it.
Wedge at riskA readiness lens that reads low under the wedge you were about to lead with is flagged with its evidence. Lead with a different wedge, take it to a different stakeholder, or hold until a trigger fires. The deck and the email follow whichever you pick.
- 4
A pack, not a dashboard.
Documents
SampleThe report
Themes, counts, quotes and the readiness read
Review analysis workbook
Every review counted by theme
Filed on Kestrel Airways
Report, review workbook, a deck built for that company, the first email written to a named person, and a read-only link, filed on the account with the activity logged.
The risk beat
When something turns, it tells you and shows you the moves.
Here the turn is: Compliance reads 41, and your voice wedge runs straight through it. Three moves were offered and a person took one: lead with the back-office wedge instead.
Risk beat · AnyCRM AI
Sample data- 1
Detection
Compliance reads 41, and your voice wedge runs straight through it.
- 2
Explanation
Leading with voice overflow means recordings, retention and a security review on a company with no public security posture. The evidence is thin in exactly the place the pitch depends on.
Compliance lens lowRaised before the deck is written - 3
Options
- Lead with the back-office wedge instead
- Take it to the COO rather than the CX lead
- Hold until a hiring or outage trigger fires
- 4
Human choice
Lead with the back-office wedge insteadA person presses one. Nothing is sent or written until then.
- 5
Resolution
The wedge now sits where the evidence is.
Two hundred and seventeen mentions behind the back-office themes, and nothing in them needs a security posture the company has not published.
Deck, email and brief rewritten around the new wedge
Where the answers come from
The record you already have.
Nothing in this report comes from your CRM. It comes from the people who already told the internet what is wrong, and from what your own best client has in common with them.
A client you already serve
The shape the run looks for, taken from your own book
Public review sites
Trustpilot, BBB, Yelp and Glassdoor
Reddit and the app stores
Where the unfiltered complaints live
The output
The report
Every line points back at one of these.
Public signals
Hiring, announcements and posture, for the readiness lenses
Your service lines
So a theme maps to something you can actually sell
The account record
What you already know about them: deals, contacts, past calls
What you receive
Documents, not a dashboard.
A pack you can walk into a first meeting with, and a first email that opens on their problem rather than on your logo.
See the full Marketing Leaders pageThe report
The report
Themes, counts, quoted lines and the readiness read, as a PDF
- XLSX
Review analysis workbook
Every review counted by theme and sentiment
- PPTX
A personalized deck
A personalized deck
Built for that company, not for a segment
The first outreach email
ToThe first outreach email
Written to a named decision-maker on the chosen wedge
Why BPOs need this
What we heard, in their words.
The problem
We pitch our capabilities. They wanted to talk about their refunds.
A head of growth
The problem
Discovery is three calls long because we start from nothing.
A sales director
The problem
Every deck we send could have been sent to anyone in the sector.
A bid manager
Questions
The honest answers.
Where do the reviews come from?
Public review sites and forums: Trustpilot, BBB, Yelp, Glassdoor, Indeed, Reddit and the app stores. Nothing is bought and nothing is scraped from behind a login.
How many reviews does it read?
Up to 500 for a report, in any language, with sentiment counted in code rather than estimated by a model.
Does it tell us what to sell?
It maps each theme to the service line that answers it and names the wedge the evidence supports. When a readiness lens undercuts that wedge it says so and offers alternatives. You choose.
Can we run it on a company we already know?
Yes. Point the run at a named company, a pasted list, your ICP or a file. Starting from a client you already serve is simply the fastest way to find more like them.
The research engine behind the report: ICP-qualified discovery, readiness scoring across six lenses, and the deep research pack each qualified company arrives with.
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